The Mental Fitness Gym
GOTCHA4LIFE FOUNDATION | Activation, Digital, TVC, Radio, Press, OOH, Social
The Insight:
With Australia facing a significant mental health crisis, the Gotcha4Life Foundation needed more than a brand campaign - they needed a way to turn healthy habits into a routine just like they do for physical health.
Building a nation's emotional muscles:
The Mental Fitness Gym was created as a different way to educate, motivate, and support individuals on their journey towards improved mental well-being.
With free and instant access, the online Gym helps members to strengthen their emotional muscles, by using evidence-informed tools and resources.
The gym has not only provided Gotcha4Life with a unique product but also served as a campaign platform, making mental fitness more accessible and relatable to a diverse audience.
The Results:
Not only did the gym change lives, but it also received creative recognition:
Best Interactive Winner - Best Ads on TV
Best Behaviour Change Winner - Media Federation Awards
Finalist - WayAhead Mental Health Matters Awards
Featured - Ads of the World
Featured - Creative Pool
