Mentally Fit Schools
GOTCHA4LIFE FOUNDATION | Branding, Content, Digital, Social, Learning Resources
The Challenge:
Gotcha4Life has been helping Aussies build their mental fitness through workplace, sports club and high school initiatives. But with half of all mental health challenges beginning before the age of 14, the not-for-profit wanted to find ways to actively build mental fitness skills to prevent challenges before they happen. That's why they created Mentally Fit Primary Schools - a prevention-first, whole-school approach to building mental fitness and wellbeing for students, teachers and parents. However the brand that they had built for their older audiences wasn’t designed to engage with kids.
The Execution:
We were tasked with bringing the new program to life and instilling a fresh and exciting youthfulness to the usually more serious subject.
Through the use of playful hand-cut shapes, a custom font and an extended colour palette, we created a suite of resources that were fun and inviting to use, helping to make mental fitness exercises a welcome part of the school day for students, teachers and parents.
The distinctive, playful new identity was rolled out across a new website, video content, campaign collateral, school resources and social media.
The Results:
The pilot was a success, with the number of schools involved growing quickly from 5 to over 60. Participants were also highly engaged, with proven impact on the mental fitness of students, teachers and parents:
Students participating in the program were four times more likely to take actions to build their mental fitness.
93% of staff identified new mental fitness strategies to use in their classrooms.
90% of parents felt better equipped to support their child’s mental fitness at home.
